Our Story
Dirty White Shoes Squad was born on Valentine’s Day, 2024—fittingly, a day defined by love and new beginnings. From the very start, I set out to create something meaningful: a brand rooted in authenticity, grit, and fearless creativity. I’m Prad, and to me, Dirty White Shoes Squad isn’t just a business; it’s a personal journey, one I’ve poured my heart and soul into.
The road has been anything but smooth. We’ve celebrated moments of growth and faced challenges that tested our resolve. Yet each setback has fueled our determination to keep pushing forward. I believe that one day, Dirty White Shoes Squad will stand proudly among the world’s most influential brands. Until then, we move onward—improving, evolving, and inviting you along for the ride. Let’s walk this path together.
Our Logo
The Dirty White Shoes Squad logo features an octopus, symbolizing versatility, creativity, and resilience. The octopus, known for being one of the smartest and most resilient creatures in the ocean, represents our brand's ability to adapt, innovate, and thrive in the ever-changing and competitive landscape of fashion and events.
Our Slogan
Our slogan, "Your Own Culture", reflects the core ethos of Dirty White Shoes Squad. It speaks to the individuality and personal expression that our brand champions. By wearing our high-quality streetwear, you’re not just adopting a fashion statement but embracing and celebrating your unique identity within a dynamic and inclusive community.
Our Purpose
Mission: To craft high-quality streetwear that unlocks unique experiences and exclusive benefits, delivering unmatched value to our community.
Vision: To create clothing that offers more value than any other brand, even beyond wearing it.